The Iberoamerican University Foundation (FUNIBER) will organize a webinar in Spanish entitled “Marketing and Its Core Principles for Business Projects” on July 24 at 4:00 p.m. (Argentina time). The webinar will be given by Iñaki Iruleguy Urquizó.
The event is held in collaboration with the Universidad Internacional Iberoamericana de Puerto Rico (International Iberoamerican University, UNIB), the Universidad Internacional Iberoamericana de México (International Iberoamerican University of Mexico, UNINI Mexico), the Fundación Universitaria Internacional de Colombia (International University Foundation of Colombia, UNINCOL), the Universidade Internacional do Cuanza (International University of Cuanza, UNIC), and the Universidad de La Romana (University of La Romana, UNIROMANA).
The webinar will provide a practical introduction to the fundamental principles of marketing, designed for entrepreneurs and project managers. Attendees will learn how to build a relevant brand, research the market, and define an effective business action plan from scratch.
Iñaki Iruleguy is a certified public accountant with a master’s degree in administration and business management. He is currently a doctoral candidate in economic and business law, a certified project manager, and a university tutor at FUNIBER in the areas of finance and business. He has experience in brand development, strategic marketing, and commercial management in sectors such as technology, mass consumption, and professional services, in renowned multinational companies such as AB-InBev, Schanntech, Conaprole, and Scotiabank. He advises companies in Latin America and Europe on tax, commercial, and international expansion issues.
The conference is free and open to all those interested in the subject, and will be broadcast live in each country where FUNIBER has presence. The broadcast schedule can be found at this link.
To participate, you must register:
Registration for the webinar “Marketing and Its Core Principles for Business Projects”
Registration closes 24 hours before the webinar begins.